Ross Johnson is the Director of Sales and Business Development at Integrated Rental Systems, now part of VitalEdge Technologies. With more than a decade of experience across rental, dealer operations, and manufacturer strategy, Ross brings deep, hands-on insight into what drives profitable growth for equipment dealers. Before joining Integrated Rental, he spent seven years at Caterpillar Inc., supporting rental and used equipment operations across multi-state dealer networks and helping teams improve sales performance, customer experience, and operational efficiency. Known for building strong relationships and driving meaningful change, Ross is passionate about helping organizations grow the right way while staying grounded in integrity, positivity, and long-term success.