At Evolve 2025, VitalEdge introduced the inaugural Customer Awards to honor dealerships that are driving the industry forward. These awards reflect more than performance metrics—they recognize transformation, vision, and measurable results achieved through innovation, partnership, and purpose.
Each award highlights a critical area of dealership success, from analytics and cybersecurity to implementation and digital growth. And each recipient is a clear example of what it means to evolve—not just for the sake of change, but to deliver real outcomes for customers, employees, and the industry at large.
Let’s take a closer look at each award and the outstanding organizations behind them.
Growth Catalyst Award: Titan Machinery & Parallel Ag
What it Means
The Growth Catalyst Award recognizes dealership groups that have executed transformative strategies—expanding their reach while maintaining operational excellence. In an industry defined by consolidation and change, this award celebrates those who are scaling with intention, using VitalEdge tools to support complex growth.
Our Winners
Titan Machinery earned this honor by significantly expanding their footprint in 2024—adding 31 locations and launching 60 new rooftops, reaching a total of 96 live sites. This growth was supported by scalable systems and a focus on alignment across locations.
Parallel Ag stood out for their bold approach to innovation. By implementing IntelliDealer across their entire dealer network, they established a unified platform for operations, enabling smarter decisions and greater agility across locations.
“We at Parallel Ag are proud to be recognized by VitalEdge for this award. VitalEdge and the technologies they represent have been critical to our success over the past few years. As we’ve merged and expanded, IntelliDealer has given us the ability to quickly find the information we need to make the best decisions possible for our customers and shareholders alike.”
-Jerimiah Johnson, Director of Information Technology
Excellence in Analytics Award: Molson Group
What it Means
This award honors customers who are embedding business intelligence into day-to-day decisions—using data to drive forecasting, financial optimization, rental utilization, technician performance, and more. It recognizes digital maturity and a clear return on insight.
Our Winner
Molson Group has turned data into a true competitive advantage. With a robust suite of dashboards and strategic forecasting tools built on the VitalEdge BI platform, Molson has not only elevated internal decision-making but also empowered acquisitions and global customer interactions.
“Here at Molson Group, we are delighted to be recognized and celebrated with the ‘Excellence in Analytics Award’. As Head of Group Insight, it has been my team’s mission to drive effective and strategic decision making through targeted forecasting and analysis. The past 5 years has transformed us into an Industry Leader with our cutting-edge reporting.
Recognized worldwide by our OEMs and other Dealers, we have implemented Molson’s BI Reporting for acquisitions and with Customers worldwide in partnership with VitalEdge. With a comprehensive suite of specialist Dashboards, we have seen realized gains and improvements across the board. All of this has been made possible by using the comprehensive data offering by e-Emphasys, allowing us to grow and scale our business. We are truly looking forward to continuing our already strong partnership and we are excited for all our future projects together.”
— Rich Payne, Head of Group Insight
Cyber Shield Award: Rocky Mountain Equipment
What it Means
The Cyber Shield Award celebrates dealerships that have taken proactive steps to secure their operations—from infrastructure and system protocols to user training and uptime readiness. As digital threats grow, this award highlights leadership in safeguarding business continuity.
Our Winner
Rocky Mountain Equipment, in partnership with Thrive, raised the bar for dealership cybersecurity. Their comprehensive approach to digital protection prioritized resilience, ensuring uptime and safety across systems and teams. In an environment where uptime and data integrity are mission-critical, their leadership in cybersecurity sets an example for the entire industry.
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e-Commerce Impact Award: Ag-Pro
What it Means
This award shines a light on dealerships that have successfully expanded their digital storefronts—whether through online parts ordering, customer portals, or frictionless checkout experiences. In a world where customers expect 24/7 convenience, digital engagement is redefining the dealership model.
Our Winner
Ag-Pro continues to lead the way in digital sales. With the highest volume of parts transactions processed through MyDealer, they are setting the standard for how dealerships can meet customer needs quickly, efficiently, and on their terms. Their commitment to the online customer experience is helping shape the future of parts and service.
Fast Track to Value Award: Scott Equipment & Bramco
What it Means
Recognizing dealerships that achieved a smooth and successful implementation of VitalEdge solutions, this award focuses on results-driven rollouts—on time, on budget, with high adoption and early return on investment. It’s about launching with purpose and getting it right from the start.
Our Winners
Scott Equipment onboarded over 400 users across multiple systems in a coordinated rollout that prioritized training, user experience, and strategic integration.
Bramco approached their implementation with nine months of dedicated collaboration, ensuring a smooth go-live and immediate impact. Their proactive mindset and close partnership with the VitalEdge team exemplify what great transformation looks like when the foundation is strong.
“We are honored to receive VitalEdge’s ‘Fast Track to Value’ award. This recognition was the result of nine months of continuous collaboration and preparation from both parties. We look forward to our long-term partnership with VitalEdge, and we would like to thank the leadership team, and our project team in particular, for a successful implementation.”
— Chad Dobson, Chief Financial Officer at Bramco
Moving the Industry Forward—Together
At VitalEdge, we believe the future of this industry is shaped by forward-thinking partnerships and meaningful outcomes. The dealerships recognized at Evolve 2025 are not just adopting new tools—they’re using them to lead. They’re evolving with purpose, building stronger businesses, and delivering better experiences for their customers, teams, and communities.
Congratulations again to all of this year’s award winners. We’re proud to be your partner in this journey—and we’re excited for what comes next.
