About Us

Your Strategic Partner for Sustainable Dealer Growth

Combining deep industry expertise, proactive innovation, and trusted partnerships, we streamline your operations, strengthen customer relationships, and support long-term, profitable growth.

VitalEdge provides dealer-focused solutions designed exclusively for equipment dealerships.
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Driving Dealer Success, Today and Tomorrow

We proudly support over 4,300 dealership locations in more than 20 countries, guided by a global team of 750+ industry experts. With extensive OEM partnerships, advanced technology solutions, and proactive innovations, we empower dealerships to achieve lasting growth and deliver outstanding customer experiences.

Construction worker in safety gear with machinery
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Empowering Equipment Dealerships Worldwide

VitalEdge exists to empower dealerships to grow by simplifying their technology and operations. Driven by a passion for dealer success, our innovative, integrated platforms free dealerships from technical complexity, allowing them to focus on their customers, equipment, and long-term strategy. With deep industry expertise and proactive innovation, our mission is clear: enable dealerships globally to deliver exceptional customer experiences, operate efficiently, and achieve sustainable, profitable growth.

Warehouse workers using tablet with forklift.
Abstract geometric design in red and black colors.

A Legacy Built on Dealership Success

VitalEdge was formed in 2023 by strategically uniting two industry leaders: e-Emphasys, founded in 2000, and IntelliDealer, with roots dating back to the 1980s. This merger combined over 60 years of deep dealership expertise and innovation into one powerful entity. Since then, we’ve expanded our global presence, now supporting thousands of dealerships worldwide with industry-specific solutions, proactive innovations, and strategic partnerships designed specifically for their ongoing success.

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Rooftops Served Worldwide
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Global Industry Experts
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Dedicated Developers Driving Innovation
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Customer Service 
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Leading OEM Integrations
Sparks flying during industrial metalwork process.
Why us?

Why Dealers Choose VitalEdge

VitalEdge is more than technology, we’re your dedicated dealership partner. Built on decades of deep industry experience, we offer proactive innovation, exceptional support, and tailored solutions that empower dealers to simplify operations, enhance customer satisfaction, and drive sustainable growth.

Purpose Built Innovation

Designed specifically for equipment dealerships, our technology streamlines operations to drive measurable efficiency and exceptional customer experiences.

Transparent, Predictable Results

Honest communication and clearly defined outcomes ensure you can confidently plan, execute, and measure your dealership’s growth.

Long-Term Platform Assurance

Continuous investment in both e-Emphasys ERP and IntelliDealer DMS protects your technology investment, providing stability and growth for years ahead.

Simplified, Integrated Technology

Consolidate your software stack, reduce complexity, and refocus your team’s energy on customers, equipment performance, and profitability.

Empowered Decision Making

Retain complete ownership and control of your data, enabling smarter, faster decisions that directly enhance customer satisfaction and business results.

Executive Leadership Team

Our leadership team blends deep dealership expertise, industry insight, and innovative vision to deliver proactive solutions that drive VitalEdge and our customers’ success.

Meet Our Team

Our Values

VitalEdge is driven by core principles that shape our culture, guide our interactions, and empower the equipment dealers we serve.

Client Focus

We maintain a sharp focus on always delivering an exceptional client experience, whether a client is external or internal.

Fiscal Responsibility

We operate in a fiscally responsible manner on behalf of all our stakeholders: investors, associates and clients.

ONE Team

We operate as ONE team, regardless of our functional disciplines or geographic locations.

Continuous Innovation

We seek to innovate in our approach to technology, process and people because innovation is the reason we exist; it’s our driving force and key differentiator.

Our Memberships & Associations

Learn more
Associated Equipment Distributors logo
AED Foundation logo and tagline
AEM logo - Association of Equipment Manufacturers
AGC logo for the construction association
Logo of the American Rental Association (ARA)
ATD logo with wave design elements.
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Logo of the Construction Equipment Association
Deep Southern Equipment Dealers Association logo
ELFA logo with modern design elements
Farm Equipment logo in blue and red
IEDA logo in yellow and black colors
JDUG logo promoting dealer collaboration
Logo with blue and black design elements.
MHI logo with colorful stars and text.
Naditra logo featuring a globe design.
Logo featuring stylized text with clouds.
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Contact Us

We’re here to help you with solutions, technical support, and ongoing dealership success.

Contact Us

Join the Team

Be part of a passionate, innovative team committed to empowering dealerships and driving industry growth. Explore rewarding career opportunities with VitalEdge.

Careers & Openings