Annie Keophilia is a Product Marketing and Customer Advocacy Lead at VitalEdge Technologies with more than 15 years of experience in B2B SaaS, fintech, and technology marketing. She specializes in product marketing, go-to-market strategy, customer advocacy, positioning and messaging, and content development, helping organizations connect product value to real customer outcomes. Throughout her career, Annie has led multiple product launches including AI, influenced go-to-market strategy, crafted compelling positioning and messaging, and implemented strategic programs across fast-paced technology organizations, with experience spanning ERP, fintech, AI, HR, and SaaS solutions.