About the Author

James Godby

James Godby is a seasoned product leader with over two decades of experience in software implementation, training, and product management. He currently serves as a Product Manager at VitalEdge Technologies, where he draws on a deep background in client delivery to shape user-focused solutions for equipment dealerships. 

Prior to his current role, James held several leadership positions at CDK Global over a 16-year tenure, including Client Implementation Manager and Training & Implementation Manager for the Heavy Equipment Division. He began his career as a Developer at London Life and holds a diploma in Business Information Systems from Fanshawe College.