Shane Martin is Chief Revenue Officer at VitalEdge Technologies, where he leads global sales and go-to-market strategy for one of the industry’s most comprehensive technology platforms built for equipment dealerships. With more than 20 years of experience across compliance, digital supply chain, and digital lending, Shane has held senior leadership roles at organizations including Wolters Kluwer, e2open, and Assurant Mortgage Solutions, driving growth and leading global sales teams across complex, highly regulated markets. At VitalEdge, he focuses on helping dealerships operate more efficiently, make better use of their data, and navigate an evolving industry landscape. Shane is passionate about building high-performing teams, strengthening customer relationships, and aligning technology with real business outcomes. Outside of work, he enjoys spending time with his family, fishing along the South Carolina coast, and following Big Ten football, especially the Nebraska Cornhuskers.