Alise Moncure is the President of Expansion Markets at VitalEdge Technologies, bringing deep leadership experience across technology, rental operations, and strategic growth. Before joining VitalEdge, she spent nearly 11 years building Integrated Rental into a leading industry solution, serving first as VP of Sales & Marketing and later as CEO, where she guided the company through major expansion and its successful acquisition. Her background includes client executive work at IBM, where she specialized in enterprise relationship strategy, and advisory roles supporting global M&A and market development. Alise is passionate about helping dealers modernize, scale intelligently, and unlock new opportunities through technology and process innovation.