Greg Feenstra is a Director of Product Management, where he leads the design, development, and deployment of cloud-based software solutions for Integrated Rental. With nearly three decades of experience spanning dealership IT, software architecture, and product engineering, Greg brings a rare blend of technical depth and operational understanding to his work. Prior to joining Integrated Rental, he spent over 17 years at Foley Inc., a Caterpillar dealer, where he managed IT operations and gained firsthand insight into the systems and processes dealerships rely on every day. Known for his collaborative leadership style, Greg excels at building high-performing teams, aligning technology with business needs, and driving continuous improvement across products, people, and processes.