WC Tractor: Building a Best-in-Class Dealership with Data at Its Fingertips
| Headquartered | Midwest, US |
| Acquired | 2014 |
| Locations | 14 |
| Industry | Agricultural and outdoor power equipment sales, service, and parts |
| OEMs | Kubota (Top 3 dealer nationally) |
| VitalEdge Solution | IntelliDealer |
About WC Tractor
WC Tractor is a multi-store agricultural and outdoor power equipment dealership and one of the top Kubota dealers in the country. Since its acquisition in 2014, the company has grown from five locations to fourteen, expanded revenue eightfold, and multiplied profit fifteenfold. Supporting 250 employees and nearly a million dollars reinvested into local communities, WC Tractor’s growth is a direct result of intentional operational investment and a platform built to scale alongside it.
“If we wanted to be the best in class at everything we do, we needed to have a best-in-class operating system to go along with that.”
— Chris Wackman, President, WC Tractor
The Challenge: Scaling Without Losing Control
As WC Tractor grew, the gap between its ambitions and its operational infrastructure became impossible to ignore. With stores spread across multiple regions and leadership operating 90 minutes from the corporate office, the business needed real-time visibility instead of reports that took days or weeks to produce. The existing system, a DOS-based DMS built on decades-old technology, simply was not built for what WC Tractor had become.
When Finance Director Steve Helm joined the company, he inherited workflows built entirely around manual processes. Book close cycles stretched across weeks. Pulling reports required significant effort. Cross-store visibility was essentially nonexistent. As Helm put it, “everything was very manual” and “getting information out of the system if we had additional questions was hard.”
“If I can’t have information at my fingertips, I’ll never be able to catch up. I’ll always be chasing my tail.”
— Chris Wackman, President, WC Tractor
Operational Transformation: Used Equipment and Cross-Store Visibility
Among the most significant gaps before IntelliDealer was used equipment management. Traded inventory sat in yards across multiple locations with no photos, no standardized workflow, and no shared visibility. As North Regional Manager Josh Kubiak described it, selling a traded unit meant hoping the right salesperson was available. If you were not the one who completed the trade, it was extremely difficult to speak confidently with the customer in front of you.
After implementing IntelliDealer, the entire workflow changed. Retail-ready and wholesale-ready status tracking gave the sales team a consistent framework for moving inventory. Photos were uploaded directly into the system. Service workflows were integrated so every team member could see what had been done to a unit. With 150 used pieces across the company, any salesperson at any location could now confidently represent equipment sitting at a different store.
“Now I can show you pictures right now. I can give you a description. I can show what service has done to it, and I can sell it with confidence.”
— Josh Kubiak, North Regional Manager, WC Tractor
The shift to IntelliDealer delivered immediate results on the financial side of the business. Book close cycles that had stretched across weeks contracted to days. Reporting that once required manual extraction became automated. API-driven data movement reduced manual entry across the organization, and dashboard visibility gave leadership real-time access to the metrics that mattered.
The efficiency gains allowed WC Tractor to do more with a leaner administrative operation, even as store count grew by 50% and revenue more than doubled. As Helm noted, the team was producing a better work product more efficiently with reduced headcount.
“From the moment we implemented IntelliDealer, we were able to see immediate gains in terms of efficiency. We can close our books in days instead of weeks.”
— Steve Helm, Finance Director, WC Tractor
Empowering Store-Level Ownership
IntelliDealer gave WC Tractor’s store managers something they had not had before: the visibility to run their own locations with real accountability. Before the platform, managers had no reliable view into expenses, aged work orders, or parts inventory. Now they operate from daily dashboards that surface exactly what they need to make decisions and take ownership of their results.
Kubiak described logging into his homepage dashboard every morning to see where everything stood across his region. This shift changed how managers engaged with their operations and made it possible to hold stores accountable in a way that was not feasible before.
“We want our store managers to take ownership. They can’t do that if they don’t know where things are going.”
— Josh Kubiak, North Regional Manager, WC Tractor
For WC Tractor, the operational work done internally shows up directly in the customer experience. Cross-store parts lookup, real-time inventory visibility, faster service scheduling, and digital invoice delivery through MyDealer all reduce friction for customers who need equipment serviced or parts sourced quickly. As Kubiak put it, “not everybody has all day to stand at the parts counter.”
“We’re giving our employees the tools to take care of the customers that come in the door.”
— Josh Kubiak, North Regional Manager, WC Tractor
Looking Ahead: Innovation and the Next Phase of Growth
WC Tractor approaches its technology partnerships the same way it approaches its own business, with high expectations and no tolerance for being held back. As the company has grown, so has what it demands from the platforms and partners supporting it. That candor is part of what makes the relationship with VitalEdge work.
What started as a five-store local dealership has become a multi-region operation recognized as a Top 3 Kubota dealer nationally. Today, WC Tractor operates 14 locations, has grown sales eightfold and profit fifteenfold since acquisition, and has increased store count by 50 percent in just four years. Revenue has more than doubled, administrative efficiency has improved significantly, and month-end book closing has been reduced from weeks to days.
Behind those numbers is something more important: control.
With real-time visibility across stores, standardized workflows, integrated reporting, and data at their fingertips, WC Tractor’s leadership team is no longer reacting to growth. They are driving it.
The result:
• 250 employees supported across multiple regions
• Nearly $1 million reinvested into local communities
• A dealership positioned to scale further without sacrificing performance or customer experience
As Chris Wackman puts it:
“We want to be the best in class.”
— Chris Wackman, President, WC Tractor
WC Tractor is not finished growing. But with disciplined processes, clear visibility, and the right technology foundation, they are building a dealership designed not just to expand, but to lead.
