Event, Past Events

2026 ARA Show

February 28, 2026

- March 4, 2026

ARA brings together rental businesses that are serious about performance.

If improving utilization, strengthening reporting, and connecting finance, fleet, and service operations are priorities for 2026, we should talk.

When: February 28 – March 4, 2026
Where: Orange County Convention Center | Orlando, FL
Booth: #1751

VitalEdge will be onsite connecting with equipment and event rental operators who are focused on operational efficiency, smarter decision-making, and sustainable growth. This event is ideal for leaders across rental, operations, finance, and service who are evaluating how technology can better support day-to-day execution and long-term strategy.

At Booth #1751, attendees can explore how equipment rental management software and rental DMS platforms help improve fleet utilization, streamline rental workflows, and enhance visibility across operations. For organizations already leveraging an equipment dealer ERP, these solutions can strengthen how rental data connects with financial and service systems.

Tradeshow Days and Times:

  • Monday, March 2: 9:30 AM – 5:00 PM
  • Tuesday, March 3: 9:00 AM – 5:00 PM
  • Wednesday, March 4: 9:00 AM – 1:00 PM

Stop by Booth #1751 to meet with our team and explore how purpose-built rental platforms can support your next phase of growth. Schedule time in advance or visit during exhibit hours to start the conversation.


Event Website
Event Location

Orange County Convention Center | Orlando, FL