On-demand
AI, Webinar

Introducing VitalityAI: Turning Dealer Systems Into Systems of Intelligence

Equipment dealerships generate massive amounts of operational data across service, rental, inventory, and customer activity, yet most systems still function primarily as systems of record. VitalityAI, the purpose-built data intelligence layer for the heavy equipment industry, connecting dealership data across ERP, DMS, rental, OEM, and partner systems to power a growing ecosystem of dealer-specific AI agents that turn data into actionable insights. 

In this webinar, you will discover: 

  • The vision behind VitalityAI and how dealer systems can unlock more intelligence from their data 
  • How a shared intelligence layer connects data across ERP, DMS, rental, and partner systems 
  • The growing ecosystem of dealer-specific AI agents powered by VitalityAI 
  • A walkthrough of Tech Assist, an AI agent that works alongside technicians to surface diagnostic insights and accelerate repairs 

Webinar Details 

Date: Tuesday, April 7th, 2026
Time: 11:00 AM ET | 10:00 AM CT | 8:00 AM PT 
Duration: 60 minutes 

Reserve your spot. 

Featured Speaker

Mitsu Madhani

Senior Director, Layered Apps, VitalEdge Technologies

Mitsu Madhani is the Senior Director of Layered Applications at VitalEdge Technologies, where he leads product strategy and innovation for dealer-focused platforms including CRM, logistics, and dealer data intelligence. With over 14 years of experience in business intelligence and data analytics, Mitsu has helped shape solutions that drive operational efficiency and revenue growth across the heavy equipment industry. Prior to his current role, he held several leadership positions within the company focused on business intelligence and data strategy. Mitsu holds a Master’s in Management Information Systems from the University of Surrey and a Bachelor’s in Information Technology from the University of Mumbai.

Featured Speaker

Erick Rowe

Vice President - Product Management, VitalEdge Technologies

Erick Rowe is the Vice President of Product Management at VitalEdge Technologies, where he leads product strategy and portfolio transformation across key areas of the company’s dealer management and enterprise platforms serving equipment dealers and OEM ecosystems. With over two decades of experience in enterprise software and B2B SaaS, Erick has driven large-scale product modernization efforts, advanced AI-driven capabilities, and built high-performing global product teams that improve customer outcomes and business performance. Prior to joining VitalEdge, he held senior product leadership roles at Oracle and Infor, where he led global ERP and supply chain product management teams, streamlined complex portfolios, and delivered solutions that enhanced growth, efficiency, and profitability. Erick holds an MBA from the University of Minnesota.

Featured Speaker

Todd Murray

Vice President - Operations & Aftermarket, MH Equipment

Get access to the webinar recording below.