On-demand
Webinar

Rental as a Revenue Lever: How Ag Dealers Are Building New Profit Streams

Ag dealers are under pressure, and many are looking for new ways to drive revenue from existing assets. Rental is part of that conversation, but turning it into a consistent, profitable part of the business takes the right approach.

In this session, you will hear directly from an ag dealer who built a rental operation within their business and what they learned along the way.

In this webinar, you will learn:

  • Why this dealer decided to get into rental  
  • How they approached building a rental operation  
  • Where rental is generating revenue today  
  • What challenges they ran into and how they handled them  
  • What to consider before starting rental in your dealership 

Webinar Details 

Date: Wednesday, May 13th, 2026
Time: 3:00 PM ET | 2:00 PM CT | 12:00 PM PT 
Duration: 60 minutes 

Reserve your spot. 

Featured Speaker

Ross Johnson

Director of Integrated Rental Sales, VitalEdge Technologies

Ross Johnson brings over a decade of rental experience, including seven years with Caterpillar Inc., to his role leading sales growth and marketing strategy at VitalEdge Technologies.

Featured Speaker

Preston McGhee

Corporate Rental Director, James River Equipment

Preston McGhee is the Corporate Rental Director for James River Equipment, bringing more than a decade of experience in the rental industry to his role. Prior to joining James River Equipment, he spent over 10 years building expertise and leadership in equipment rental operations. Based in North Carolina, Preston is passionate about delivering value to customers and driving growth across the organization. Outside of work, he enjoys golfing, shooting sporting clays, and spending time on the lake with his family.

 

Get access to the webinar recording below.