Kathy Errera is Manager of Product Marketing & Customer Advocacy at VitalEdge Technologies. She leads product marketing initiatives that help equipment dealerships understand and adopt technology that improves operational performance and customer experiences. With more than 10 years of experience in B2B marketing, Kathy has held product marketing and marketing leadership roles at VitalEdge, Acxiom, Siemens Energy, NEC Display Solutions, Duck Creek Technologies, and Siemens Healthcare. She is passionate about turning complex technology into practical, customer-centered insights.