Mitsu Madhani is the Senior Director of Layered Applications at VitalEdge Technologies, where he leads product strategy and innovation for dealer-focused platforms including CRM, logistics, and dealer data intelligence. With over 14 years of experience in business intelligence and data analytics, Mitsu has helped shape solutions that drive operational efficiency and revenue growth across the heavy equipment industry. Prior to his current role, he held several leadership positions within the company focused on business intelligence and data strategy. Mitsu holds a Master’s in Management Information Systems from the University of Surrey and a Bachelor’s in Information Technology from the University of Mumbai.