On-demand
Webinar

Make Rental Your Profit Engine: Dealer Strategies with IntelliDealer + Integrated Rental (Now Part of VitalEdge)

When sales slow, rental can be the strongest driver of dealer profitability. And now with Integrated Rental officially part of the VitalEdge IntelliDealer platform, dealers have an even more powerful foundation to run rental operations with confidence. 

In this 60-minute session, two dealers will share how they maximize utilization, protect margins, and keep fleets working profitably using IntelliDealer + Integrated Rental. 

Key takeaways include: 

  • Boosting utilization and right-sizing inventory with real-time visibility 
  • Standardizing rates and billing to stop revenue leakage 
  • Driving cash flow with accurate, automated invoicing 
  • Building customer loyalty with frictionless rental experiences 

You’ll walk away with dealer-tested strategies to make rental a consistent profit engine in 2025—and a look at what’s ahead now that Integrated Rental is part of VitalEdge. 

Webinar Details 

Date: Wednesday, October 15, 2025 
Time: 11:00 AM ET | 10:00 AM CT | 8:00 AM PT 
Duration: 60 minutes 

Reserve your spot.

Featured Speaker

Steve Devoe

Director of Rental Operations, RPM Machinery

Steve DeVoe is the Director of Rental Services at RPM Machinery LLC, bringing over 20 years of hands-on experience in the equipment rental industry. Steve began his career in 2003 washing equipment at a Do it Best rental center and has worked his way up through the ranks, developing a deep understanding of operations, customer service, and team leadership along the way.

Before joining RPM Machinery, Steve spent five years as a Branch Manager at MacAllister Rentals, where he helped drive operational excellence and team development. From 2015 to 2017, he also served as an SAP Super User on a global business transformation project for Tate & Lyle Ingredients, where he contributed to major systems and process improvements across the organization

Steve currently serves as Legislative Liaison on the Board of the Indiana American Rental Association, where he advocates for the rental industry and helps influence legislative policy impacting the field. Known for his leadership, strategic mindset, and ground-up experience, Steve is committed to driving growth, innovation, and service excellence in the equipment rental space.

Featured Speaker

Preston McGhee

Corporate Rental Director, James River Equipment

Preston McGhee is the Corporate Rental Director for James River Equipment, bringing more than a decade of experience in the rental industry to his role. Prior to joining James River Equipment, he spent over 10 years building expertise and leadership in equipment rental operations. Based in North Carolina, Preston is passionate about delivering value to customers and driving growth across the organization. Outside of work, he enjoys golfing, shooting sporting clays, and spending time on the lake with his family.

Featured Speaker

Ross Johnson

Director of Sales & Marketing, IntegratedRental

Ross brings over a decade of rental experience, including seven years with Caterpillar Inc., to his role leading sales growth and marketing strategy.

Featured Speaker

Sean Graham

Director of ID Customer Success, VitalEdge Technologies

Sean Graham is the Global Director of Sales at VitalEdge Technologies, with a diverse background spanning sales, marketing, advertising, and the health and wellness industries. Over the course of his career, he has developed a reputation for delivering strong results through customer-centric strategies, data-driven decision-making, and cross-functional collaboration. 

Sean is passionate about creating exceptional client experiences, building high-performing teams, and driving strategic growth through innovation. Outside of work, he enjoys staying active, following industry trends, and spending time with his family. 

Get access to the webinar recording below.