On-demand
Webinar

Ready for What’s Next: A Customer Panel on Future-Proof Dealer Operations

The pace of change in the equipment industry isn’t slowing. From shifting markets to evolving technology, dealers are under pressure to adapt faster than ever. In this customer-led session, you’ll hear how your peers are future-proofing their operations with modern tools that bring agility, insight, and stronger customer connections. 

In this webinar, you’ll learn how leading dealers are: 

  • Gaining decision-ready insights with streamlined analytics 
  • Reducing risk and accelerating innovation with smarter testing practices 
  • Strengthening customer relationships and revenue with connected workflows 
  • Building a practical roadmap to adopt new capabilities without disruption 

Featuring e-Emphasys customers sharing real examples, this session goes beyond theory to give you proven playbooks you can start applying today. 

Webinar Details 

Date: Tuesday, September 23, 2025 
Time: 11:00 AM ET | 10:00 AM CT | 8:00 AM PT 
Duration: 60 minutes 

Reserve your spot and get early access to the full strategic guide. 

Serious man in a blazer against a bright background.
Serious man in a blazer against a bright background.
Featured Speaker

George Bennett

President & Chief Operating Officer – Maverick Environmental Equipment Company

George Bennett is the President and Chief Operating Officer of Maverick Environmental Equipment Company, a leading dealership specializing in heavy environmental equipment, parts, and service. In his role, George drives operational excellence across the organization, with a strong focus on optimizing parts distribution, enhancing service capabilities, and implementing operations initiatives that improve efficiency, customer satisfaction, and long-term growth.

With over 25 years of leadership experience spanning operations, finance, and business transformation, George has built a proven track record of guiding organizations through complex challenges while delivering measurable results. At Maverick, he is deeply committed to building a culture of accountability, innovation, and customer focus—ensuring that parts, service, and equipment solutions are delivered with consistency and reliability.

Man in blue shirt with glasses, smiling
Man in blue shirt with glasses, smiling
Featured Speaker

Keith Hernandez

Operations System Specialist, Fairchild Equipment

Keith Hernandez is a results-driven Operations System Specialist with expertise in Business System Management, Data analytics, and AI-Driven Automation.

Passionate about leveraging data to improve operational efficiency and skilled at leading cross-departmental initiatives, optimizing workflows, and aligning technology with business strategy to drive sustainable growth and operational excellence.

Smiling man in suit with artwork background.
Smiling man in suit with artwork background.
Featured Speaker

Matthew Winslow

Director, Customer Success, VitalEdge Technologies

Matthew Winslow is a Customer Success Director with more than 20 years of experience in the dealership and heavy equipment industry. His dealership career began managing product support operations, evolving into a focus on ERP solutions, project management, and helping customers maximize value through technology and process optimization. Matthew is passionate about building lasting partnerships, driving operational efficiency, and supporting customer growth across complex environments. Outside of work, Matthew enjoys cooking, studying History, and spending quality time with his family in Vermont.

Get access to the webinar recording below.