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Webinar

Rental Rate Automation: How Dealerships are Turning Rate Maintenance Into a Profit Lever

Rental dealerships are under pressure to protect margin, but most are still setting rates reactively — with spreadsheets, gut instinct, and limited visibility into the market. That leaves money on the table on both ends — rates set too low could cost you revenue and rates set too high could cost you the deal. 

In this session, we’ll walk through Rate Advisor, the new rental rate pricing tool which brings structure and market visibility to a workflow that gives you a competitive advantage.  

In this webinar, you will learn:

  • How the three-tier Public, Smart, and Floor rate model brings structure to pricing decisions 
  • How to benchmark your rates against the market without leaving your platform 
  • How to configure, schedule, and automate rates across an entire category class, division, or location in one action 
  • How Floor enforcement protects margin without slowing down your sales team 
  • How negotiated customer rates and branded rate sheets fit into the same workflow 

Webinar Details 

Date: Wednesday, August 19th, 2026
Time: 11:00 AM ET | 10:00 AM CT | 8:00 AM PT 
Duration: 60 minutes 

Greg Feenstra
Greg Feenstra
Featured Speaker

Greg Feenstra

Senior Director of Product Management

Greg Feenstra is a Senior Director of Product Management, where he leads the design, development, and deployment of cloud-based software solutions for Integrated Rental. With nearly three decades of experience spanning dealership IT, software architecture, and product engineering, Greg brings a rare blend of technical depth and operational understanding to his work. Prior to joining Integrated Rental, he spent over 17 years at Foley Inc., a Caterpillar dealer, where he managed IT operations and gained firsthand insight into the systems and processes dealerships rely on every day. Known for his collaborative leadership style, Greg excels at building high-performing teams, aligning technology with business needs, and driving continuous improvement across products, people, and processes.

Sign up for the Rental Rate Automation: How Dealerships are Turning Rate Maintenance Into a Profit Lever webinar below.